Saturday, December 08, 2007

17 Search Engine Reputation Management Optimization Tips

I recently got this e-mail from a friend of mine. The tips listed below are very true for increasing your website to be in the top of search results when searching for keywords related to your site. I followed several of these tips when I worked for a software automation company. In one to two weeks I started noticing that the bots were checking for often the company's website and the keywords searched in Google were listing the company's website to the top.

17 Search Engine Reputation Management Optimization Tips
by Rob Garner, Wednesday, November 7, 2007

AS IT IS BECOMING MORE commonly accepted that Google, Yahoo and MSN are reputation management engines just as much as they are search engines, more folks are seeking information on how to increase positive visibility for a personal or corporate name. Here is a quick list of 17 different ways to optimize for positive visibility for your personal or brand name:

1) Add your profile to LinkedIn, and build a real page with real connections.

2) Create a site with your exact keyword or name domain, and add useful and unique content.

3) Use paid search to enhance your site visibility. The engines give you two basic opportunities for placement -- paid and natural. Consider using them both if it will help achieve your end goals. This does not mean that a defensive stance is required in the copy, but it can help increase visibility, if needed.

4) Take inventory of all of your existing sites. Determine if they are properly optimized for your target brand or name keyword set. If not, start filling in the gaps with optimized pages, and optimized title and meta elements.

5) Use various optimized digital assets -- particularly video. Video and image results can attract eyeballs away from everything else on the page. Make it useful, funny, or otherwise unique and entertaining.

6) Write useful content and establish yourself or your company as an expert, either for your own site, or for other blogs. Good content naturally finds itself at the top of the search results, and its creators are often rewarded with link citations, writer profile pages ! and high rankings as a result.

7) Link strategically. I don't want to sell this one short, as it is one of the most important elements, but leverage your on-theme sites and link to other relevant sites to help push them up higher in the results.

8) Leverage your good domain for search benefits by creating a subdomain for your target term. Add valuable and useful content. Corporate sites should seriously consider architecting around subdomains, as they are treated as separate domains by the engines.

9) Create a profile on various social media sites like MySpace and Flickr. Also note that content entered into Flickr is entered into a Creative Commons license.

10) Start a blog on WordPress. Plan on investing time and making it a real blog.

11) Start a WordPress blog on your own domain.

12) Avoid putting out any material that you wouldn't want in your primary namespace. An ounce of prevention is worth a pound of cure.

13) Create a Naymz profile.

14) Send out a press release, or two. Or twenty (over time, of course).

15) Have someone interview you about your passion. Publish the interview on your site.

16) Create a search roll at Rollyo of search engines and topics you really like.

17) Be very, very patient.

Rob Garner is strategy director for interactive marketing and search agency iCrossing and writes for Great Finds, the iCrossing blog. He is president-elect of the Dallas/Fort Worth Search Engine Marketing Association, and also serves on the board of the Dallas/Fort Worth Interactive Marketing Association.

Friday, December 07, 2007

Enterprise Library Logging Timestamp format

Just for awareness the Microsoft Enterprise Library Logging Application Block for flat file trace lister allows to specified the time stamp format in the template formatter as
{timestamp(local)} for local time zone time stamp or optionally you can specified your DateTime format such as MM/dd/yyyy HH:mm:ss.

See .NET Standard DateTime String Formats at

Thursday, December 06, 2007

i.c.stars is recruiting for Cycle 16 January 2008 – Technology Jobs

i.cstars is currently taking applications for cycle 16 of technology, business and leadership training. You can apply online at

i.cstars offers free training for high school or GED graduates that want to acquire technology, business, and leadership skills. At the end for the intensive training, graduates will have a change to be recruit by companies seeking i.cstars graduates to fill positions in Software Development, Business Analyst, Testing, Networking, Computer Technicians, Computer Design, Game Development, and other technology related jobs.

Information sessions are held every 2nd Tuesday at 6p.m at the Chicago location. Find more information about the information sessions at

I am an i.cstars Alumni from Cycle 7 and I join i.cstars right after graduating from High School in Chicago Illinois. Five months after completing my training I was working as a Software Developer for a Software company in Chicago at 19 years old with a great salary.

If you think this interest you, don’t wait any more. Call i.cstars now. Oh by the way I forgot to mention. During the time you are learning at i.cstars you get a monthly check!